EN / NL
dutch graphic design
Open Set 2013
The Dutch Graphic Design Summer School Open Set is a two-week intensive series of workshops emphasizing on the interaction between noted Dutch and International graphic designers within a studio environment. Open Set is structured to offer participants the opportunity to experiment with different design approaches as well as share their ideas with colleagues from around the world.
The event is addressed to young designers, creators and thinkers fascinated and passioned by their profession. The goal of the event is to promote the quality of design and enhance it’s social value by creating a platform for debates, exchange of knowledge and experience.
Commonomy
As the theme for this year’s edition we will question the role of “Autonomy” in a totally designed culture and it’s influence on social values. We assembled this idea under a single term called “Commonomy”. The starting point of the discussion is the critical role of the designer within the cultural, political and technological development and the designer’s influence on social changes. We are focusing on what design can bring into the life of a community and on how design can be influenced by social processes.
Is there a place for the traditional meaning of Autonomy within the field of design or it should be redefined? We will examine the methods, aesthetics and techniques of critical, social engaged design which takes place in contemporary times.
Tutors and lecturers
Open Set 2013 will consist in workshops and lectures by Jonathan Barnbrook, Petr van Blokland, Max Bruinsma, Jan van Toorn, Geert Lovink, Martijn Engelbregt, Catalogtree, Casco and Ekim Tan.
The flexibility of the schedule is one of the key points of this years' edition. You can either apply for the full summer school program which consists of three workshops, or attend to only one. The full summer school application includes also the lectures, studio visits and final feedback.
Jonathan Barnbrook
is one of the UK’s most active graphic designers. Pioneering the notion of graphic design with a social conscience, Barnbrook makes strong statements about corporate culture, consumerism, war and international politics. Working in both commercial and non-commercial spheres, Barnbrook combines originality, wit, political savvy and bitter irony in equal measures.Jan van Toorn
is one of the most distinguished and provocative figures in an exceptional generation of Dutch graphic designers. Van Toorn’s social and political concerns, and his way of talking about them, set him apart, even among such colleagues as Wim Crouwel, Anthon Beeke, Gerard Unger and Swip Stolk.Martijn Engelbregt
is artist and designer developing his projects from interactive processes that directly involve the public. Has been described as a procedural artist designing institutes, forms, surveys, and procedures. His absurdist projects offer an ironic perspective on a sometimes Kafkaesque world.Petr van Blokland
is a designer specialized in systematic design -- typically building directories, forms systems, corporate identity programs, etc. He has taught graphic design, typography, and type design for many years at the Royal Academy of Fine Arts in The Hague and at the Academy of Fine Arts, Arnhem, currently teaching for the graphic design master at the St.Joost Academy, Breda.Catalogtree
is a multidisciplinary design studio based in Amsterdam formed by Joris Maltha and Daniel Gross. Their work is instantly recognizable for its complexity and exceptional clarity; a combination not easily achieved. Their ability to compress large amounts of data into gorgeous infographics is unparalleled.Schedule
Version 1.2, April 24, 2013 (workshop by Jan van Toorn)
| Week 1 | 19-25 August |
|---|---|
| 19 Aug | Introduction, Max Bruinsma and Geert Lovink lectures and discussions |
| 20 Aug | Lectures, studio visits at Casco and Ekim Tan. (in Amsterdam or Utrecht) |
| 21 Aug | Jonathan Barnbrook, workshop day 1 |
| 22 Aug | Jonathan Barnbrook, workshop day 2 |
| 23 Aug | Jonathan Barnbrook, workshop day 3 |
| 24 Aug | Break day, barbeque, museums, city walks, beer... |
| 25 Aug | Jan van Toorn / Martijn Engelbregt, workshop day 1 |
| Week 2 | 26-31 August |
| 26 Aug | Jan van Toorn / Martijn Engelbregt, workshop day 2 |
| 27 Aug | Jan van Toorn / Martijn Engelbregt, workshop day 3 |
| 28 Aug | Petr van Blokland / Catalogtree, workshop day 1 |
| 29 Aug | Petr van Blokland / Catalogtree, workshop day 2 |
| 30 Aug | Petr van Blokland / Catalogtree, workshop day 3 |
| 31 Aug | Wrap-up /Conference (details coming soon) |
Application
If you are interested in applying, send us your personal data (name, age, country) and portfolio to apply@openset.nl.
Be sure to mention the setup you want to attend, either it is full summer school application or just one workshop.
For the full summer school you'll have to choose 3 workshops. It's not possible to attend to both workshops which take place the same day. Places for single workshops are limited in favour to the full summer school applications.
Fee
For applications before 1st of May the full summer school fee is €_750 and single workshps € 300.
After this date the fee becomes € 850 for the full program, respectively € 350 for single workshops.
The deadline for applications is the 15th of June, 2013.
Within one week after the application period ends you will receive a confirmation e-mail only if you are admitted. To be officially registered as a participant, you must pay the enrollment fee. A maximum of 30 participants will be accepted.
“The first edition of Open Set was in my view
a benchmark. Not only the combination of
three short but focused workshops, but also
the way they were connected warranted a divers but consistent experience for the participants. When visiting on the last day to
assess the results, Jan van Toorn and I found
a highly provocative and interesting array
of speculations, analyses and design proposals that were both testimony to an intense
working process and proof of concept for the
resulting thoughts and solutions.”
Max Bruinsma
editor in chief at ITEMS magazine
Open Set 2012
Last year’s edition consisted in workshops held by Thomas Castro (LUST), Liza Enebeis (Studio Dumbar) and Petr van Blokland. Participants ranged from all over Europe to further countries as Australia, China and Russia.
If you want to know more about the outcome, articles from tutors and discussions of last year, have a look at the catalogue. You can download it as PDF or get the printed version.
Accomodation and location
If you want we can help you with accomodation during the event at Hotel de Klok and Hotel Apollo which are close to the Open Set main location. You can pick a bed in a shared room of two-four people at special prices (33-50 euro/person. Breakfast is included.)
We suggest booking your accomodation in time as the hotels are in full summer season. The application fee does not include accomodation and will be managed by each participant. The event will take place at the House of Visual Culture in Breda, The Netherlands. Check the map here. Breda is approx one hour from both Schiphol Amsterdam airport and Eindhoven airport if you travel with the NS trains.
Organizers and Partners
Open Set 2013 is organized and initiated by Vlad Butucariu & Irina Shapiro (Studio Squash) and is generously supported by Graphic Design Festival Breda and Creative Industries Fund NL.
If you need to get in touch with us, send a note to info@studiosquash.nl or follow us on facebook for more updates and details.
The graphic design and website concept is a collaboration project between Studio Squash, Luisa Vieira, Adrien Borderie and Emmy van Thiel. Many thanks also to Raluca Ciubotaru for editing the Open Set 2012 showreel and Oana Clitan for supporting us in the promotion process.