flickr gallery
issuu catalogs

open set
dutch graphic design
summer school

theme 2015
designing experience:
moment, stage, memory

26.07 — 08.08.2015

The Dutch Graphic Design Summer School Open Set is a two-week intensive series of workshops, lectures and studio visits emphasizing on the interaction between noted Dutch and International graphic designers and artists. Our goal is to promote and enhance the social value of design by facilitating debates around the chosen theme from a rich diversity of perspectives, design trends and traditions, and cross-disciplinary cultural practices. The event aims to offer international participants a studio environment where they are inspired to step out of their comfort zone and question the conventional ways of working, experiment with different strategies, techniques, ideas and cross-sector collaborations in order to develop their own practices with confidence.

the theme of open set 2015
designing experience: moment, stage, memory

The Open Set 2015 edition under the theme ‘Designing Experience: Moment, Stage, Memory’ examines creative strategies of staging new experiences and their capability to provoke and influence the construction of individual and collective identities. The program identifies four inter-related angles of experimentation: Body, Environment, Interaction and Medium.

The new experience can be understood as a facilitator helping to distinguish the value of an individual experience from the constructed behavioural patterns. In other words it can stimulate a sense of individual (self) recognition, as well as collective belonging. It acts as provocateur to spark critical and creative thinking and making, and is an essential instrument towards social innovation. As opposite, new experience can be seen as a tool to manipulate society by influencing the actions and choices of the masses. These two conterary effects of staged experiences are urgent topics for the discussion within the cultural disciplines and can be equally observed in visual communication, education, urban planning, economical and marketing strategies, all being supported by fast technological growth.

The focus of the Open Set 2015, is to look at the design discipline as an experiential one within the larger cultural context. During these two weeks, the international group of participants will reflect on the ethics and experiment with the strategies of how to stage new experiences (moments) and incorporate them in the gathered and shared experiences (memories) of the community.

tutors & speakers
This year we invite designers, artists and researchers to contribute to the event with simultaneous workshops, public interventions, film-screenings and lectures, representing various kinds of expertise as: graphic, interactive and critical design, curating, participatory design and art.
tuition fee & application
Full course fee: €800 early birds (before 1st of May)
€900 (after 1st of May)
3 days workshop: €300 early birds
1 day workshop: €100 early birds

The deadline for full course applications is the 1st of June, 2015.
*Update: for single workshop applications deadline is 10 of July.
Application requirements: portfolio and CV

Send your application at: apply@openset.nl

(for portfolios bigger than 10MB please send also the application at opensetschool@gmail.com to be sure we receive it)

Within one week after the application you will receive a confirmation email only if you are admitted. To be officially registered as a participant, you must pay the enrollment fee. A maximum of 25 participants for the full program will be accepted for this year's edition.

For the full summer school you'll have to choose between parallel workshops where it is the case. It's not possible to attend to both workshops which take place the same day. Places for single workshops are limited in favour to the full summer school applications. All workshops will be held in english and participants will have to bring their own laptops.

Accommodation or transport is not included in the course fee. For the Open Set participants we've arranged a special rate for 13 nights with our partner Student Hotel in Rotterdam. Please, mention that you are interested in this accommodation when you apply and we'll send you a promo code for the reservation with the special rate of € 36 per night. The price includes a room with a double bed, private bathroom, shared kitchen and bikes. Find more information on the website of The Student Hotel.

summer school program
week 1
26 Jul Welcome by Open Set & Kunstblock
Prem Krishnamurthy & Emily Smith workshop day 1
Florian Cramer lecture:
A brief history of experience aesthetics from flaneurs
to context mapping (including a screening of a short film
Location: WORM
the event is open for public
27 Jul Prem Krishnamurthy & Emily Smith workshop day 2
28 Jul Prem Krishnamurthy & Emily Smith workshop day 3
29 Jul Symposium: Designing Experience
14:15-19:00, doors open 14:00
Speakers: Max Bruinsma, Christine Boshuijzen - van Burken,
Dennis Elbers, Jacqueline Heerema
Location: Witte de With Center for Contemporary Art
the event is open for public
The symposium will be followed by a film screening
with an introduction by Florian Cramer.
Location: WORM
the event is open for public
30 Jul Alfons Hooikaas workshop /
Füsun Türetken & Max Bruinsma workshop
31 Jul Ricardo O'Nascimento (POPKALAB) workshop /
Bruno Listopad workshop
1 Aug Annette Krauss & Laura Pardo workshop /
Caroline Nevejan & Max Bruinsma workshop
2 Aug Day off
week 2
3 Aug Superflux workshop / Martijn Engelbregt workshop day 1
4 Aug Superflux workshop / Martijn Engelbregt workshop day 2
5 Aug Superflux workshop / Martijn Engelbregt workshop day 3
6 Aug Studio Dumbar visit
Jan van Toorn & Els Kuijpers workshop day 1
7 Aug Jan van Toorn & Els Kuijpers workshop day 2
8 Aug Jan van Toorn & Els Kuijpers workshop day 3

On the 25th of July starting 20:00 we're waiting all participants for a small welcome with goodybags & drinks at TENT Rotterdam. Check the map for the precise location.
Daily usual program of the workshops starts at 10:00 and ends at 18:00.


Open Set is hosted by Kunstblock Rotterdam , – a cooperation between different cultural institutions located on the Witte de Withstraat (Showroom MAMA, Witte de With Center for Contemporary Art, TENT, WORM, V2_Institute, CBK Rotterdam).

What these institutions have in common is that they all are focusing on the contemporary cultural debate in relation to social realities, and at the same time, focusing on completely different mediums, means of production, professional networks and target audiences. Using art and culture, Kunstblock aims to make new connections on both Witte de With street, municipal, national as well as international levels, engage various interest groups with the street and contribute to the street’s extraordinary character.

previous editions

For a visual resume of the past editions, check our Flickr page or play the following video.

open set 2012 – utopia
open set 2013 – commonomy
open set 2014 – social game

During the last three editions we were honored to host workshops by 31 tutors, including: design critic Max Bruinsma, designers Thomas Castro (Studio Lust), Annelys de Vet, Daniel Gross and Joris Maltha (Catalogtree), Liza Enebeis and Erik de Vlaam (Studio Dumbar), Andy Altmann (UK), Jonathan Barnbrook (UK), Andreas Gysin (CH), Karin Langeveld and Cuby Gerards (Trapped in Suburbia), Jan van Toorn, artists Martijn Engelbregt, Jeanne van Heeswijk, Christian Nyampeta (UK), curatorial duo Latitudes (UK-ES), and researcher Karel van der Waarde. We also had lectures devised by: art historian Els Kuijpers, Marleen Sticker – Director and founder of Waag Society, Binna Choi – Director of Casco, Wilfried Hou Je Bek, and Geert Lovink – Director of the Institute of Network Cultures.

organizers and partners

The independent summer school Open Set, has been initiated in 2012 by Vlad Butucariu and Irina Shapiro, both co-founders and designers at Studio Squash. Open Set has the legal form of Foundation, or Stichting in Dutch, with the following board members: Max Bruinsma (chairman), Joanna van der Zanden, and Vlad Butucariu.

Irina Shapiro - initiator and artistic leader
Susana Pedrosa - production manager
Oana Clitan - coordinator
Germa Roos - location coordinator
Max Senden - graphic designer
Sarah Louise Lancelin - intern production & communication

Open Set 2015 is made possible with the generously support of Creative Industries Fund NL and Kunstblock Rotterdam.

media partners:

© Open Set 2012-2015